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Blog
From Seaspiracy to Shrimpfluencers: Can ‘Happy Protein’ Win Back the Public?
Coming back from Seafood Expo North America this year, I felt a mixture of optimism and unease. On the one hand, the energy around innovation, sustainability, and global collaboration was real. The launch of the Global Shrimp Council’s new “Happy Protein” campaign showed there’s appetite for bold, coordinated efforts to…
Saving the World—From a Boardroom Far From You.
The Quiet Imperialism of Corporate Sustainability I studied political science. I’ve worked in the seafood industry for over 15 years. And during that time, I’ve seen the same power dynamics—top-down policymaking, Western-centered agendas, and performative ambition—play out again and again, this time wrapped in the language of sustainability. Big companies…
No Market, No Mojo
No Market, No Mojo: The Truth About Driving Sustainability Ah, consulting. Nearly two years in, and I’ve come to learn it’s a mix of being a detective, a therapist, and, occasionally, a magician. My specialty? Sustainability—a world where market incentives and corporate commitments set the pace for who plays and…
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