Why Seafood Ninja

Why Seafood Ninja?

In a world where seafood graces millions of tables every day, the journey from ocean to plate is often shrouded in mystery. Questions of sustainability, ethical sourcing, and traceability are increasingly important—but finding clear answers can feel like navigating uncharted waters. That’s where I come in: the Seafood Ninja.

Who is the Seafood Ninja?

Think of a ninja: agile, precise, operating seamlessly behind the scenes. That’s the vibe I bring to the seafood industry. As the Seafood Ninja, I’m here to connect the dots, solve the puzzles, and push for a seafood system that works for everyone across the supply chain.

This isn’t just about seafood (though let’s be real, who doesn’t love a great ceviche?). It’s about creating a transparent, ethical, and sustainable seafood industry that lets both the planet and people thrive.

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Seafood Ninja's Mission

My mission? Simple but bold:

Champion Sustainability: Advocate for responsible fishing and aquaculture to keep marine ecosystems thriving for generations to come.
Promote Ethical Practices: Stand up for human rights across the supply chain..
Empower Transparency: Push for traceability and clear labeling so consumers can make informed, guilt-free seafood choices.

Behind the scenes, I support producers, importers/distributors, and nonprofits to tackle challenges, raise awareness, and find creative solutions—all with a stealthy ninja touch, of course.

Why the Ninja Approach?

The seafood industry is vast, complex, and sometimes as murky as the ocean’s depths. Big change often requires subtle, strategic moves—and that’s where I shine.

I’m effective, spotting issues in the supply chain and addressing them with precision.
I’m adaptable, taking on challenges like navigating regulations, training teams, or introducing innovative traceability tools to partners.
I’m all about building alliances because teamwork is the only way to tackle global issues like overfishing and forced labor.

The name Seafood Ninja makes me smile because it’s bold, unexpected, and fits like a glove. Like a ninja, I’ve built my career on agility, endurance, and ingenuity—skills that are absolutely vital in the seafood world.

From South Florida to a Global Stage

Maybe it’s time to admit that seafood is in my blood. Growing up in my family’s business, Sea Delight in Miami, I got a front-row seat to the challenges and opportunities in the industry. I wore a lot of hats: managing supplier relationships, coordinating shipments, leading sustainability programs, designing packaging, and more. It was hard work, but it taught me the ins and outs of the supply chain.

That foundation set me up to take on roles with an even bigger impact. At Fair Trade USA, I learned how to turn big-picture sustainability goals into actionable strategies. Later, as the Responsible Seafood Strategy Director for Iberostar Hotels, I developed global solutions for responsible sourcing, even in regions without established certifications or improvement projects.

Along the way, I discovered a love for bringing people together through event planning. Whether it’s workshops or industry summits, I thrive on sparking ideas, sharing knowledge, and inspiring change.

Profitability With Purpose

Here’s the thing: sustainability doesn’t have to clash with profitability. In fact, they’re better together. That’s the mindset behind Seafood Ninja, Inc. Seafood Ninja is more than just a company; it’s a network of passionate people united by a common goal—helping businesses navigate the seafood world with strategies that make a real impact while staying cost-effective. From setting goals to vetting partners to tackling issues like human rights and environmental responsibility, I’m here to help.

Why I Do It

For me, this work is personal. As a mom of four little seafood lovers, I want to make sure future generations can enjoy the incredible bounty of our oceans. Every decision I make is rooted in this commitment to preserving our planet’s resources and making sustainable seafood the norm. Balancing impact and profitability isn’t always easy, but it’s worth it. I’m here to bridge gaps, break barriers, and help the seafood industry evolve—one stealthy solution at a time.

Join The Movement

Don’t miss the chance to connect! I’ll be attending the Seafood Expo North America in March and you may always join the email list and be the first to hear about our current sustainability landscape and what you can expect next.