Our story
Founded by Adriana Sanchez, Seafood Ninja, Inc. is rooted in a bold vision: to make seafood sustainability more accessible, inclusive, and grounded in real-world impact. What began in 2017 as Adriana’s personal blog has evolved into a leading consultancy known for practical, cost-effective strategies that help companies navigate the complex landscape of responsible seafood sourcing.
Led by Adriana—the original Seafood Ninja—with over 15 years of industry experience and a trusted network of partners, our team supports businesses of all sizes in building and strengthening their sustainability programs. From importers to hospitality groups, we provide actionable solutions tailored to meet market expectations while elevating the role of producers, especially in developing countries.
At Seafood Ninja, Inc., we believe in pre-competitive collaboration, bridging gaps between stakeholders, and aligning sustainability with business realities.
In May 2020, Johanna Ruiz joined our team as Program Manager to help support existing and new client’s needs as well as manage our social media presence and communications.
Our Mission
To provide cost-effective solutions that help seafood supply chains and their clients develop strategies and commitments for sourcing sustainably and become active stakeholders in the sustainable seafood movement.
Our Values
Inclusivity: We believe that sustainability should be accessible to all, regardless of size or financial resources.
Collaboration: We foster pre-competitive collaboration to drive positive change across the industry.
Connectivity: We connect producers in developing countries with buyers to promote sustainable sourcing practices.
Leadership
2021
Seafood Alliance for Legality & Traceability (SALT) Advisory Committee
2022
Environmental Leadership Award.
2022
Global Sustainable Seafood Initiative (GSSI) SeafoodMAP & Steering Board Member.
Global Dialogue on Seafood Traceability (GDST) Supervisory Board Member
2016-Present
Fisheryprogress.org Advisory Committee
2016
National Fisheries Institute (NFI) Future Leaders Class