Sustainability

CDP Reporting: Why Onboarding Needs a Rethink

We recently went through the process of completing CDP reporting, and let me tell you—it was rough. Not because the idea behind it is bad (it’s well-intentioned and pushes companies to improve), but because the actual onboarding process sets companies up to stumble rather than succeed. Here’s why: 1. One-time […]

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Freedom of Speech Isn’t Your Free Pass

It happens like clockwork (and daily). Someone in our industry (and their brand platform) are spreading lies, harassing colleagues, or tossing out thinly veiled threats, and when they get called on it? Suddenly, they’re clutching the First Amendment like it’s their personal security blanket. “Freedom of speech!” they cry. No, […]

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In the Digital Age, Brands Need Background Checks Too

We’ve gotten used to Googling potential hires, checking LinkedIn for endorsements, and scanning social media to make sure their values align with ours. But here’s the truth: brands have digital footprints too—and buyers, investors, and partners need to start screening them just as critically. In an era where trust is […]

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