How to Communicate Your Efforts?

This module is key! We will provide tips on how to effectively communicate with your clients in a way that is not considered greenwashing and that helps you add value to your products.

Here are some samples of how you can communicate your efforts:

Create a FishChoice profile. You will have access to a public profile which displays your company information and products, which can also be assessed using their tools and shared with customers. Also helps prospective customers find you.

You can also create a press release about your sustainable seafood commitment and share with industry news outlets to reach a wider audience.

Include all sustainability/responsible seafood information in your marketing materials. For example:

Sustainable Seafood Brochure-sample

*Please note these are mock-ups. Seafood Ninja Inc is not a seafood importer nor a FIP participant.

Need additional support? E-mail us your copy and we will review it for you to ensure that it is aligned with today’s sustainability messaging.